Our marketing plan for selling homes is proactive, aggressive, and above all, results-driven. Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc. Though this makes the data more accessible, it can also mean inaccurate information and, unfortunately, it can also make it harder for a buyer to distinguish one listing from another. After a certain point, they all tend to look the same. We wanted your listing to stand out from the crowd, so we decided to keep pushing.
Image is everything. The photographs buyers see online are the determining factor in chosing which houses to see in person. We spend more to hire only the best photographers in the Philly Metro area because we want our listings to be presented in the best possible light.
The amount of time effort and budget an engaged couple takes selecting their videographer for their wedding applies exactly the same way to us when we selected the perfect drone videographers to create tours for our listings. The properties we represent will have an INCREDIBLE drone videos that will wow buyers. Click on the video below to see a spectacular 180 year old farmhouse that we sold in four days.
Prior to our putting your house on the market, our professional Virtual Reality Videographer will visit your home and will create a 3D Virtual Reality (VR) Tour of it. Potential buyers near and far will be able to view your property as if they were there. For the more high-tech buyers, they can put on their VR Glasses and virtually tour your home like they were there. There have been many cases when international buyers have purchased homes without ever going to the property because of this technology.
Every property that we market, WE PAY to have a professional stager come to your home and offer her insight into what can be done with your home to improve it the way it is or give you options to make it look even better. There is never an obligation to change anything or pay to stage it, just suggestions. By doing this, we have been able to sell homes much quicker than others on the market and sell homes that weren't able to be sold by other agents. Many times we are able to greatly improve the appearance of the home with minor changes to the house.
This website earns the attention of today's modern, mobile responsive buyers. It's a proven fact that consumers distrust ugly and boring websites. Your home deserves to be showcased in all its glory! This website is user-friendly, beautiful, and captures 100's of leads each month. Some of those folks may be potential buyers for your house!
We create excitement and anticipation for your listing so it’s the hottest house on the market. Our primary goal is finding new ways to sell our listings for the highest possible price as quickly as possible, so we couldn't be more excited to share a new initiative with you: Compass Coming Soon. A unique pre-marketing opportunity, Coming Soon will allow us to reach potential buyers before officially listing your home.
Compass Concierge will assist you with the execution of a tailored plan for updating and staging your home for prospective buyers. Compass will pay for the upfront costs associated with home-selling improvements and is reimbursed at the property’s closing. House preparation services include staging, cosmetic improvements, painting, deep cleaning, landscaping, and decluttering. Everything you need to make sure your house stands out on the market.
The average Realtor waits until a home is listed in the MLS to start marketing and then waits for buyers to come to them. Not us. Before your home is even listed we'll launch a marketing campaign to get potential buyers and buyer agents excited about your home. Our typical pre-listing marketing campaign gets hundreds of potential homebuyers interested in learning more about your home.
How do we get buyers to our website to see your listing? We employ a few different strategies, but chief among them is Facebook, Instagram, and Twitter marketing. Our digital marketing is a huge difference maker that sets us apart from the average Realtor. Social media has become a marketing powerhouse. The average person spends over an hour on social media per day which is an incredible marketing opportunity. We'll create a custom social marketing campaign for your property that reaches tens of thousands of potential buyers. Bottom line, we know how to turn "likes" into leads. Check out the chart below. This represents only 30 days of our social media advertising campaigns. When tallied, it shows that in a 30 day period we had:
- 96,568 people viewed our ads
- 13,661 people clicked on the link to our website landing page
- 1,143 people commented or shared our ad
On average, each listing we feature is seen by over 20,000 sets of eyes, with about a 10% rate of actual engagement leading prospective buyers to your listing. This generates over 200 buyer inquiries per month. Yes - over 200 actionable buyer interactions per month!
Through these campaigns, we now have a massive database of prospective buyers includes over 5,300 individuals at various stages of the buying process sourced from multiple avenues, but all who have requested to stay up to date on upcoming listings and market trends. These individuals include a portfolio of investors and developers that the team has worked with frequently in the past, all who understand the local market intimately and are always looking for opportunities to pursue potential acquisitions quickly and aggressively.
Our extensive marketing efforts have helped us create a database of over 5,300 buyers who may be searching for your home right now. We engage our buyers by emailing them Main Line and Philadelphia specific blog content that keeps them returning to our site. We email our "Best New Main Line and Philadelphia Listings of the Week" every Friday and many of the buyer open those emails and view the listings we selected. We also will email any new listings we have to them, often BEFORE they're in the MLS. This creates excitement about and interest in our new listings even before they hit the market. Other Main Line and Philadelphia content that engages our buyers are school reports, market statistics, Cost vs Value Reports, new restaurant openings, and much more!
We use the latest data and market trends not only to keep you apprised as to where your home compares to the competition, but also to keep you updated as to how many people have seen your listing during its list term. This gives you valuable insight as to how competitive your listing is within the market. Using an automated valuation tool, we can keep constant tabs on your home's value during the course of the listing term, and, we trust these tools so much we use them quarterly for our client market snapshot updates.
We live here. We work here. We're raising our families here. As active members of the Main Line and Philadelphia community, we've developed meaningful connections with professionals that are willing to help make the process easier for YOU.
You will love our preferred contractor list
We know the very BEST contractors, builders, plumbers, electricians, landscaping pros, cleaners, and many more. We know they're great because we've used them personally. We take the stress out of getting your house ready for market by scheduling the repairs that your home needs QUICKLY. Our team will make the listing process easy for you.
Free Mortgage Review
Our lender partners will review pre-approvals from competing lenders to assess their strength and assist in advising on offers, specifically during competitive situations. We want to be sure your prospective buyers aren't just walking around with a piece of paper, but are actually qualified to buy your home under the terms they have outlined in an offer.
Conveyancing You Can Trust
We ONLY use the best conveyancing professionals in the business. They order your mortgage payoff, obtain the resale certificate from your township, as well as water and sewer payoffs. They prorate your taxes so that your buyers accurately reimburse you for school, township, and property taxes your prepaid. There are a lot of details a conveyancer takes care of for you so that you can focus on your next move!
We give back to the community by donating a portion of every one of our settlement proceeds to Compass Cares, which aims to contribute $10M in funds and skills-based volunteering to local organizations in 2019, with 100% of real estate transactions resulting in a donation to the community.